Toyota Corolla, 2014

 

 

 Toyota Corolla, 2014

Corolla for the World: 47 years, 154 Countries, Built in 16 Locations, Immeasurable Impact
With nearly 40 million units sold, the Toyota Corolla is the best-selling car nameplate on the planet, and this year marks its 47th year on the market. Since the Corolla first appeared in Japan in 1966, it has played a major role in the motorization of Japan, and its global popularity has had a significant impact on transportation throughout the rest of the world. The global scope of Corolla now finds it manufactured in 16 locations and sold in 154 countries. The Toyota Corolla's appeal as a global car is rooted in a product philosophy set forth by Tatsuo Hasegawa, the first Corolla's chief engineer, who sought "to develop a car that brings happiness and well-being to people around the world."

As a result of more than 40 years on the market satisfying consumer needs, this compact car has developed into a pillar supporting Toyota's famed reputation for quality, durability, and reliability. The Corolla, maybe more so than any other Toyota sold globally, has been the answer for consumers in the market for a reliable, efficient, and affordable compact vehicle.

Unexpected Exterior Design is Expressive, Chiseled
The all-new Corolla makes an immediate visual impact with a more expressive, chiseled exterior design that elaborates on the "Iconic Dynamism" theme first seen on the Corolla Furia Concept that debuted at the North American International Auto Show. The new Corolla is distinguished by its tauter, more athletic proportions that ride on a longer wheelbase (+ 3.93 inches/ +100 mm compared to current model). With the wheels pushed out toward the corners, compact overhangs, and more tapered front and rear expression, the new Corolla communicates a more dynamic compact sedan form, even at a standstill. The new sedan is 3.90 inches (99 mm) longer overall and yet presents a more compact appearance than the current model thanks to a basic shape that tapers at the front and rear of the vehicle to help emphasize the wheel arches and wheels-to-the-corner stance.

The new Corolla features an expressive front fascia with sharper, more pronounced details above a large trapezoidal grill that rests beneath a thin intake inlet below the hood.

The front view of the new Corolla reveals a continuation of the design themes seen in recent Toyota sedans such as Camry and Avalon, and it creates a sleeker, more assertive impression of a Toyota compact sedan with its more precisely sculpted surfaces.

Among the challenges presented by the new Corolla's original design concept was the need to execute more deeply rounder corners to achieve the desired sleeker image. The thick structure of conventional headlamps would hinder the appearance of deeply rounded corners. Sleek, compact LED lamp assemblies were adopted to reduce the corner mass and help accentuate the Corolla's tapered, rounded-corner, front- end design theme. In addition, the low heat generated by the LED lamp enabled the use of a lighter weight PES resin lens instead of conventional glass. Corolla is the first compact sedan to offer standard equipped LED headlamps.

Heightening the exterior design's attention to detail, the new Corolla's athletic profile reveals door handles that have been sculpted into the body to align with a character line that spans the length the door surfaces, utilizing a vertically asymmetrical door handle design. The new Corolla's C-pillar features a "faster", longer sloping angle that blends in to the rear deck more athletically. The rear view is highlighted by large, sharply-sculpted rear taillight assemblies. The new Corolla is available with a subtle rear deck-lid spoiler that accentuates the sportier nature of this new compact.

Elevated Interior Experience With a Greater Sense of Craftsmanship in its Design
The new Toyota Corolla's interior continues the "Iconic Dynamism" theme to create a stylish, highly functional, and inviting interior space with a greater sense of craftsmanship in its design, use of materials, and attention to detail. A horizontally oriented dash structure helps enhance the interior's sense of spaciousness while providing a more wide-open, intuitively functional space for interface with vehicle controls. The interior offers a premium aesthetic with its use of piano-black gloss trim highlighted by metallic ornamentation and trim that conveys an upscale yet sportier image.

Depending on interior color theme, blue, black or amber pinstriped accents are used in conjunction with the dash and door panel ornamentation to enhance the premium appeal of the interior. Ornamental stitching along the leading edge of the dash pad adds a sense of craftsmanship to the interior's upscale nature. An available decorative boot with ornamental stitching surrounding the shift lever adds a sporty, premium look.

As a result of the 3.93 inch increase in vehicle wheelbase, the new Corolla's interior package has been dramatically improved in terms of passenger comfort, gaining considerable legroom for the rear seat occupants. Compared to the outgoing model, the rear seat hip point has been moved back 2.95 inches (75 mm), and additional leg-room was gained by adopting a slim front seat back. The rear passenger floor was also made flatter by re-routing exhaust pipes beneath the vehicle to offer better middle position foot room. Rear seat comfort is also enhanced with the use of denser urethane pads and foam inserts within the seats.

The 2014 Corolla elevates the compact car's interior experience by treating occupants to a high level of cabin quietness. Environmental noise, in addition to road and engine sounds entering the cabin, are mitigated by an acoustic glass windscreen, improved floor carpet insulation, an instrument panel seal between the cowl and the windshield, a fender sound insulator, and an inner dash silencer pad.

Corolla's front seats include a longer, more supportive lower cushion and an improved bolster design, while offering a 0.59-inch (15-mm) increase in the seat's range of adjustment to help accommodate a wider range of physiques. The effort required operating the Corolla's front seat slide, reclining, and lift mechanisms has also been greatly reduced.

Corolla's standard gauge cluster offers three dials with sharp image detail and clear blue illumination, surrounded by chrome trimmed rings. Within the speedometer dial is a multi-information display that shows odometer, trip odometer, current fuel consumption, average fuel consumption, cruising distance and average vehicle speed. The S-grade meter cluster offers a high technology feel with a 3.5-inch black and white TFT display that rests between two large dials.

The new Corolla offers an expanded range of interior choices with seat fabrics that create an appealing contrast with the piano black and metallic-accent surfaces. Depending on the Corolla trim level, the seating surfaces are trimmed in premium, detailed fabric or a durable, upscale Soft Tex material.

Four Distinct Grades; High-level of Standard Equipment
The 2014 Corolla is available in four distinct grades: L, LE, S, and the new LE Eco grade. While each grade offers its own equipment level, all Corollas feature LED lowbeam headlamps with LED daytime running lights, an in-glass AM/FM antenna, color-keyed outside door handles, color-keyed outside mirrors, a 60/40 split fold-down rear seat, power door locks with automatic locking feature, power windows with driver-side one-touch up/down, air conditioning with pollen filter, standard Bluetooth connectivity and eight airbags.

Other popular features available for Corolla's trim levels include Smart Key System on front doors and trunk with Push Button Start, auto air-conditioning with pollen filter, leather-trimmed tilt/telescopic three-spoke steering wheel with paddle shifters and audio controls, Multi-Information Display, Bluetooth hands-free phone voice-command controls, Soft Tex -trimmed heated front seats, and a range of audio capability that will offer navigation and Entune™ apps accessible through the head unit. Much more will be shared regarding Corolla's grade level content, capability, and price structure closer to on-sale timing in the fall.