Peugeot 308 SW, 2014
The Peugeot's engineers and designers have conceived and designed a grand dynamic estate car, with a low, classy and sporty allure. Taking the Peugeot i-Cockpit from the hatchback version, the new Peugeot 308 SW presents an innovative interior, resolutely modern and refined. Benefitting from the high flexibility of the new EMP2 platform, the new Peugeot 308 SW makes the most of its generous dimensions to provide a level of interior spaciousness and boot volume among the best in the segment. The boot also benefits from exemplary functionality and modularity.
Virtuous design (reduced weight, the use of innovative materials) and the use of new economical and efficient engines allows the Peugeot 308 SW to claim benchmark fuel consumption and emissions figures while also delivering unprecedented driving enjoyment for an estate car. The extensive range of equipment and high level of quality place the new Peugeot 308 SW among the best in its segment, supporting the ambitions for the brand and its move up-market.
A revitalised estate market in the C segment
Peugeot has been present in the C estate segment, where the new Peugeot 308 SW competes, for decades. Since the arrival of the 304 estate in 1969, every generation of the 300 series has included a successful estate variant.
The proportion of estates in the C segment is stable having has represented 10% of segment in Europe for many years. The appearance and then increased importance of crossovers and MPVs in the segment has not affected the proportion of estates.
A fluid and dynamic design
As with the hatchback, Peugeot's designers wanted to give preference to simplicity, balance and fluidity in the style. For the new Peugeot 308 SW, no pointless features, no ostentatious aggressiveness but rather an importance placed on quality in the way that materials and finishers are handled.
The front end of the new Peugeot 308 SW shares its character with the hatchback. So there is a grille framed in chrome and headlamps handled with great finesse to retain the brand's expressive and emblematic feline look. The Full LED technology (31 LEDs per headlamp), fitted as standard on the upper trim levels, provides a technological and distinctive lighting signature.
The profile of the Peugeot 308 SW is fluid and slender. Benefiting from the extended wheelbase (+11 cm compared to the hatchback) and rear overhang (+22 cm compared to the hatchback), the new Peugeot 308 SW clearly takes its place among the most dynamic and balanced estates in the segment.
The fluid profile is highlighted by a superb chrome window finisher surrounding the entire lateral glazed area. For the large rear quarter light, this finisher is in one piece and with varying crosssection. This technical and stylistic feat is usually found only on some vehicles from the segments above and underlines the refined dynamism in its profile.
The drop in the roof line, the angle formed at the back with the rear screen strengthens further the dynamism of the profile. Finally, the perfect integration of the aluminium longitudinal roof bars, discrete and elegant, completed the positioning of the new Peugeot 308 SW in the very exclusive world of exceptional estate cars.
The rear end, wide and slender, contributes towards the sporty impression of the new Peugeot 308 SW. The rear lamps, flowing round from the sides as on the hatchback, adopt an unusual and very technological C-form lighting signature through the use of 42 opalescent LEDs. With three more LEDs in each lamp unit for the brake lamp function, there are no less than 48 LEDs in the rear lamps. This signature, the shape of which enhances the vehicle's posture, recalls those on the 508 SW and 508 RXH, placing the new Peugeot 308 SW among the brand's family of great estate cars.
The drop in the roof line, the handling of the rear spoiler, the perfect integration of the 3rd brake lamp, taken from the 508 SW, the flush roof bars as far apart as possible, all strengthen the impression of width on the new Peugeot 308 SW.
A modern and bright interior
The interior design of the new Peugeot 308 SW is astonishingly pure, modern and technological.
It is based on an innovative concept for the instruments and controls: the Peugeot i-Cockpit. It is made up of four elements : a compact steering wheel for intense dynamic sensations, a head-up instrument panel so that information can be read without taking your eyes off the road, an enhancing tall centre console and a large 9.7" touch screen for an intuitive drive.
The quality of materials, the textiles used, the rigour of assembly and construction, have all been defined to place the new Peugeot 308 SW in the premium world. So the dashboard is fully padded, the steering wheel is trimmed with full grain leather from the 2nd trim level and the gloss black and satin chrome inserts are found throughout the cabin in areas used by the customer.
The near absence of buttons combined with the use of high quality materials, brings a purity unprecedented in the market.
A successful cabin arrangement
As with the hatchback, the new Peugeot 308 SW uses the PSA Group's new EMP2 platform. This "Efficient Modular Platform" allows considerable flexibility in configuration and settings, particularly for length. So the wheelbase is extended by two notches compared to the hatchback, making another 11 cm, used entirely for space at the rear, particularly for knee room, and for the boot volume. Access to the rear seats is optimised by the opening of the wider rear doors and by moving the rear seats back by 29mm.
The rear overhang is extended by 22 cm compared to the hatchback, allowing perfect arrangement of the rear, shared between:
- a big increase in the depth of the boot, the sign of a very generous volume ;
- a rear bumper that is slightly more prominent than on the hatchback, for better safety and protection of the body.
A compact and spacious estate
With a length of 4585 mm, width of 1804 mm and height of 1471 mm, the new Peugeot 308 SW offers ideal dimensions to allow it to meet the fundamental expectations of estate customers in the segment, particularly as regards the spaciousness of the interior and the volume of the boot.
The new Peugeot 308 SW's generous dimensions (though still normal for the segment) allow it to offer boot figures among the best on the market. The boot volume below the parcel shelf is remarkable at 610 dm3 VDA 210 (equal to 660 litres) made up of:
With a length of 4585 mm, width of 1804 mm and height of 1471 mm, the new Peugeot 308 SW offers ideal dimensions to allow it to meet the fundamental expectations of estate customers in the segment, particularly as regards the spaciousness of the interior and the volume of the boot.
The new Peugeot 308 SW's generous dimensions (though still normal for the segment) allow it to offer boot figures among the best on the market. The boot volume below the parcel shelf is remarkable at 610 dm3 VDA 210 (equal to 660 litres) made up of:
- 556 dm3 VDA 210 (or 590 litres) above the boot floor
- 54 dm3 VDA 210 (or 70 litres) spread among the storage spaces below the boot floor
A perfectly flat boot in no time
For easy and intuitive use, the new Peugeot 308 SW is fitted as standard with "Magic Flat" rear seats. This system allows instant folding of both parts of the rear seat by operating two controls easily accessible on the sides of the boot. Thanks to the automatic lowering of the rear seat cushions, the "magic" result is that a flat floor is obtained providing a total volume of 1660 dm3 VDA 214, made up of:
For easy and intuitive use, the new Peugeot 308 SW is fitted as standard with "Magic Flat" rear seats. This system allows instant folding of both parts of the rear seat by operating two controls easily accessible on the sides of the boot. Thanks to the automatic lowering of the rear seat cushions, the "magic" result is that a flat floor is obtained providing a total volume of 1660 dm3 VDA 214, made up of:
- 1606 dm3 VDA above the carpet
- 54 dm3 VDA in storage areas below the carpet
The success of this arrangement is not only in the volumes. The new Peugeot 308 SW benefits from a remarkably practical and useable boot:
- the boot aperture, well finished, is of simple shape that benefits from the loading width, more than 1.06m up to the rear shelf
- the length of the boot up to the rear seats is 1.07m
- with a difference in height between the sill and the boot floor of only 33mm, the boot sill is among the lowest in the market, facilitating loading and unloading
- the boot sides are perfectly upright and the intrusion of the rear wheel arches is minimal. Spaces can be arranged with removable dividers either side of the boot. An elastic strap on the left hand side trim allows small objects to be held
- aluminium boot rails are available. they have four removable metal hooks for lashing voluminous objects
- the retractable luggage cover is easy to use
- under the boot carpet, storage is provided for the luggage cover and the removable lashing hooks in dedicated housings
