Infiniti Q30 Concept, 2013

 

 

 Infiniti Q30 Concept, 2013

The Infiniti Q30 Concept debuted at the 2013 IAA Frankfurt Motor Show, signalling the next step in an aggressive strategy to extend the Infiniti brand into new premium segments. The global compact premium segment is forecast for significant growth with the entry of younger affluent customers.

Bodystyle Mix: Best of Coupe, Crossover and Hatch
The shape of the Infiniti Q30 Concept deliberately challenges categorisation - not a coupe, not a hatch and not a crossover - to appeal to younger customers who are less likely to follow tradition and actually desire to disrupt convention to create their own unique experiences.

The design concept reflects that, by the end of this decade, Gen X and Gen Y will represent 80 per cent of buyers in the premium segment, bringing new, more contemporary expectations for premiumness.

Infiniti is confident its concept's fusion of the dynamic design and sportiness of a coupe, the roominess of a hatch and the higher stance of a crossover will resonate with these customers. Q30 Concept is immediately differentiated from traditional mass-market premium vehicles.

Its uplifted shape resonates with younger premium customers, who tend to be more urban, by providing a higher visual perspective in heavy traffic and in parking maneuvers.

Infiniti Q30 Concept's sensual design connects spontaneously to forge a strong emotional bond with a new wave of consumers less likely to conform to traditional fashion dictats and not willing to be defined by their vehicle's body type.

Sculptural, stretched, dynamic
From the sculpted fluidity of its contours and dynamic, stretched silhouette to the artistry, ambition and authenticity of its interior, Q30 Concept represents a coherent design vision.

The Infiniti Q30 Concept design language creates a unique place for Infiniti, reflecting the brand's intent to deliver outstanding product substance in terms of design, materials, fit and finish, craftsmanship and performance.

Evolving Infiniti Design Language
Just as younger premium customers want freedom to disrupt convention, Infiniti designers are stretching out to challenge - even to provoke - the design conventions of the premium car segment with new, more contemporary ideas.

Infiniti Q30 Concept represents the latest evolution of the Infiniti design philosophy introduced with the Infiniti Q50. Yet Infiniti designers had the freedom to explore bolder, even more sensual sculpting, enhanced muscularity and playfulness, reflecting Infiniti's approach as the seductive alternative to traditional premium automobile brands.

Infiniti Q30 Concept also incorporates dramatic design cues from visionary Infiniti concept vehicles - Essence, Etherea and Emerg-e - in a realistic vision of what a future production compact premium car in the Infiniti lineup could be.

Infiniti Performance Imagery
The enhanced muscularity and athleticism of the Infiniti Q30 Concept - with its sleek profile and wheels-at-the-corners stance - offers the visual promise of engaging performance and dynamics.

Infiniti's forthcoming compact premium entry will be the first Infiniti model Sebastian Vettel, Infiniti's Director of Performance, will influence from its inception.

The three-time Formula One world champion from Infiniti Red Bull Racing has engaged with Infiniti's technical teams around the world as part of Infiniti's commitment to infuse its brand with a performance pedigree.

Bespoke Interior Introduces Dissymmetry
The bespoke feel of the interior design envisions Infiniti's ambition of interior design and quality leading the premium segment.
Q30 Concept signals Infiniti's intent to achieve that goal by charting its own design path as a premium brand exemplified by its interior design, with its warm, inviting and emotionally engaging experience for the vehicle occupants, eschewing the more clinical approach found in other premium brands.

Designers achieved this through pursuing greater artistic freedom to create highly sculptural shapes, featuring a unique execution of Infiniti's "dual wave" effect and pursuing the notion of dissymmetry.

Dissymmetry, an unconventional approach, orients design features - from air vents and armrests to the instrument clusters - for more sculpted visual appeal. The technique creates an interior design for Q30 Concept markedly in contrast to any found in premium car products from traditional market leaders.

Insight about younger and younger-minded premium customers inspired the Infiniti Q30 Concept design team.

Authentic Materials
Reflecting Infiniti's philosophy that premium character begins with genuine materials, the Infiniti Q30 Concept makes creative use of ceramic, leather and metallurgical artistry in the vehicle interior:

• Sculpted ceramic, integrated in the upper front seatbacks, is used to house speakers for the audio system not only due to its design appeal but its special audiophile properties.
• Metalwork throughout the interior features genuine metal crafted with a high degree of finishing art. Metal surfaces, in the centre console, door panels, seats, vent bezels and controls, feature contrasting matte and gloss finishes.
• Leather features bespoke-tailoring with the selective use of Infiniti-signature violet stitching, particularly the instrument panel and seats.
• The Q30 Concept exterior incorporates genuine carbon fibre - inspired by the Infiniti Red Bull Racing RB9 Formula One Car - in the grille and the lower sill on the body sides. Subtle use of Infiniti violet highlighting on selected surfaces of these carbon fibre elements adds another Infiniti design cue, communicates lightweight performance character and contributes an edgy attitude.